Manual Data Entry
The company was manually entering data into Google Sheets from various sources, including Facebook data like post likes, shares, and comments, as well as sales data. This manual process was time-consuming, prone to errors, and unable to scale with the business’s needs.
Manual Data Entry
Because of the manual process of data entry, the company grappled with significant issues related to data accuracy and consolidation. As the volume of data increased, the risk of errors grew, making it difficult to rely on this information for business decisions.
Manual Data Entry
Inability to consolidate information from various sources prevented the company from obtaining a real-time, accurate view of their sales and marketing performance. This made it hard for them to decide when and where to sell their products, which cities to focus on, and which channels would bring in the most revenue for them.