Marketing Analytics

Optimize your Marketing strategy, tactics and efforts through data. We can make the following possible for you:

  • Conduct Customer Segmentation Analysis

    • Customer Segmentation Analysis

  • User Experience Optimization

    • Personalized User-Experience specific to each Persona

    • SEO & SEM to enhance discoverability for your target audience

  • Marketing Data Strategy Consultancy

    • What and Where to collect data across your marketing channels and customer journey?

    • What tools to use?

  • Marketing Analytics Dashboards

    • Consolidate Data from multiple sources and construct simple, user-friendly, actionable dashboards

  • Leverage AI & Machine Learning to build Custom Marketing Tools such as, but not limited to:

    • AdSpend Prediction Model to decide how much to spend on each Digital Channel to achieve target revenue?

    • Predict Customer Lifetime Value to segment & understand customers better

How can Data Pilot help in Marketing Analytics?

We have strong expertise in consolidating data from different marketing sources and e-commerce platforms to build analytics on top of one centralized data store.

What is Marketing Analytics?

Marketing analytics can help you evaluate the performance of a marketing activity. By using data analytics to marketing related data, your business can understand what drives consumer action, optimize return on investment and refine your marketing strategies.

Data Enthusiasts:
Data driven marketing is an approach that optimizes brand communications through customer data. We use analytics to predict consumer needs, future trends and desires. These insights can help your business generate the highest possible return on investment (ROI).
Data Driven Marketing Solutions: Personalizing customer experience will help you convert your leads into sales. We implement ever-changing campaigns with measurable results. Furthermore, we can curate a customized data-driven brand strategy. By consolidating your enterprise data from different sources. We consolidate data from different marketing channels to create a single source of truth which can help in doing a holistic analysis across different marketing channels, tools, sources.
Marketing Analytics: Marketing analytics is the study of data to evaluate the performance of a marketing activity. By applying technology and analytical processes to marketing-related data, we can help you understand what drives consumer actions, refine marketing campaigns and optimize your return on investment. In this day and age, data silos in marketing could lead to wrong decisions. Hence, it is very important to use an expert data driven digital marketing company in order to effectively optimize your marketing strategies.  
 We optimize your Marketing efforts strategy, tactics and efforts through data. We can make the following possible for you:
Conduct Consumer-Insight Analysis including:
- Customer Segmentation Analysis
- Customer Persona Building
- Netnography
User Experience Optimization
- Personalized User-Experience specific to each Persona
- SEO & SEM to enhance discoverability for your target audience
- A/B Testing to Optimize Content Channels
Marketing Data Strategy Consultancy
- What and where to collect data across your marketing channels and customer journey?
-What tools to use?
Marketing Analytics Dashboards
- Consolidate Data from multiple sources and construct simple, user-friendly, actionable dashboards
Leverage AI & Machine Learning to build Custom Marketing Tools such as, but not limited to:
- Ad Spend Prediction Model to decide how much to spend on each Digital Channel to achieve target revenue.
Predict Customer Lifetime Value to segment & understand customers better.