OpenAI’s GPT-4o And What It Means For Your Business

If you or your team has been considering using AI to streamline business operations, enhance productivity, and elevate customer support, then ChatGPT-4o might be the game-changer you’ve been waiting for.  The best part? It’s free for all users unlike ChatGPT’s 4.0.

Yes, you heard that right.  

OpenAI hosted its Spring Update event in the second week of May, announcing the launch of the new GPT-4o model for both free and paid ChatGPT versions.  

Source: OpenAI

In this blog, we discuss how the new model is different from the world’s favorite Chat Assistant GPT-4 and what enterprises like yours can achieve with GPT-4o in terms of productivity. So, let’s dive in.  

GPT-4o: The Multimodal Marvel

The "o" in GPT-4o signifies its omnimodal abilities, meaning it can process and understand multiple types of input and output, including text, audio, images, and video. This enhancement distinguishes GPT-4o from its predecessors, making it a more versatile and powerful AI model.

OpenAI CEO Sam Altman posted that the model is “natively multimodal,” which means the model could generate content or understand commands in voice, text, or images.

Source: Getty Images

With the Spring Update, OpenAI has raised the bar for AI capabilities, and the versatile features of GPT-4o are set to revolutionize both everyday interactions and business procedures.  

Here is what GPT-4o has to offer to its users. Although, not all of them are set to be available to users at once, they will be released iteratively according to OpenAI.

How can GPT-4o improve your business productivity?

Enhanced Customer Service:

One of the biggest advantages of leveraging GPT-4o is enhanced customer service.  

GPT-4o has voice prompting capabilities, where it can serve as a voice assistant that responds to real-time questions and gives you the ability to command it as per your use.


For instance, during the demo, the OpenAI presenters asked GPT-4o to conjure up a bedtime story. Not only did it respond to the query right away, but it also adapted its tone of voice throughout the story. The presenters interrupted the assistant, asking for it to sound more dramatic, and GPT-4o followed their instructions seamlessly.

For your business, GPT-4o’s Voice Prompting can revolutionize customer service departments by providing instant, emotionally intelligent responses to customer inquiries.


Pro tip: Looking to implement AI models for your business? Connect with the Data Pilot experts today and gain that missing competitive edge.

As a chat assistant, GPT-4o can now offer support over text, voice, and video in multiple languages seamlessly. It can take care of complex queries and respond intuitively.

From angry customers to complaining ones, GPT-4o can sympathize and offer effective solutions. This can help your team save time and focus on more important interactions, all the while improving overall customer experience.  

Assist Your Design and Creative Departments with Content Generation:

Through its vision prompting capabilities, GPT-4o can serve as a helping hand for your business’s design and creative departments.  

By interpreting and describing visual concepts with precision, GPT-4o can assist designers in brainstorming and refining their ideas. This can include detailed descriptions of potential design elements, layouts, and color schemes.

GPT-4o can act as a brainstorming partner, providing a wealth of ideas based on specific prompts. This can enhance creative sessions, offering new perspectives and creative directions that might not have been considered.

Efficiency in Data Analyses, Even with Documents:

In tandem with the standard analyses and reasoning capabilities from text and code, GPT-4o can also evaluate and read images thoroughly.

In its demo presentation, OpenAI showed GPT-4o a written equation and asked it to solve the equation. The most intriguing factor was its ability to detect the changes that needed to be made to the written equation.  

With GPT-4o, users can input larger files, like documents and PDFs, and gain complex insights within seconds. The image and document analytics models can aid your team in making pivotal and accurate business decisions.  

Moreover, GPT-4o can create charts and diagrams for your business reports. This means more workflows will be more streamlined and you can make data-driven decisions to spearhead your business’s growth.

It Can Translate Any Language, Wherever You Are:

OpenAI announced that GPT-4o also offers enhanced quality and speed in over 50 languages, providing a more inclusive, globally accessible AI experience at a lower cost.

For businesses with international teams, GPT-4o can facilitate live collaboration by translating discussions and documents, allowing team members who speak different languages to work together more effectively.

GPT-4o can also aid your team in communicating with international clients without language barriers, allowing your business to expand its reach.

Within Data Security and Privacy:

The best thing about implementing GPT-4o in your enterprise is its unparalleled security. GPT-4o offers enterprise-grade security features like TLS 1.2 for data in transit and compliance with SOC 2 standards.  

This guarantees that your business data and customer information remain secure. OpenAI has also set up rigorous domain verification procedures to block unauthorized access, making GPT-4o a safe option for any business.

It is Customizable and Adaptable:

One of the standout qualities of GPT-4o is its adaptability. It can be tailored to meet the specific needs of your business.

Whether it's aiding your sales team, conducting advanced data analysis, or helping onboard new staff, GPT-4o can be customized to suit your needs. It integrates seamlessly with existing enterprise systems via its powerful API.

For instance, Microsoft has incorporated GPT-4o into its Bing Chat Enterprise, enhancing the AI-powered chat functionality. Apple and other leading tech firms are also looking into ways to integrate ChatGPT Enterprise into their operational flows.

Compared to previous models like GPT-4, GPT-4o goes a step ahead by offering multimodal adaptabilities, making it an excellent option for businesses looking to innovate and maintain a competitive edge.

To get a better understanding of how good it is compared to its old counterparts, let’s dive into how GPT-4o is different from GPT-4.  

GPT-4 vs. GPT-4o

GPT-4o significantly enhances the capabilities and performance offered by GPT-4, providing a more powerful and efficient AI experience.

1. Multimodal Capabilities
  • GPT-4: Primarily focused on text-based inputs and outputs.
  • GPT-4o: Understands and processes speech, images, and video content directly, allowing businesses to interact with clients and analyze data in more dynamic ways.

2. Speech-to-Speech Interaction
  • GPT-4: Conversations required text-based inputs and outputs.
  • GPT-4o: Facilitates direct speech-to-speech interactions without needing to convert speech to text first.

3. Live Translation
  • GPT-4: Limited to text-based translation capabilities.
  • GPT-4o: Offers live translation across multiple languages in both text and speech.

4. Custom GPT Chatbots
  • GPT-4: Custom chatbots are limited to text interactions.
  • GPT-4o: Custom chatbots can handle voice and video interactions, offering a more holistic communication tool.

5. Data Analytics
  • GPT-4: Strong in analyzing text data.
  • GPT-4o: Includes capabilities for analyzing visual and audio data, offering a more rounded approach to data analytics.

6. Conversational AI
  • GPT-4: Conversational abilities were text-centric.
  • GPT-4o: More conversational with natural speech recognition and generation, making interactions feel more human-like.

7. Free for All
  • GPT-4: Requires a $20 monthly premium to get started
  • GPT-4o: Free to use along with custom-trained chat assistants at the OpenAI store.

8. More Memory
  • GPT-4: Cannot retain previous conversations for too long.
  • GPT-4o: Free availability of memory which helps GPT remember previous conversations and maintain consistency across responses.

What’s our take on GPT-4o?

At Data Pilot, we believe GPT-4o is a game-changer for the future of AI in business. Its multimodal capabilities will redefine how enterprises interact with data, customers, and internal processes, perfectly aligning with our company’s mission to enable you to make data-powered decisions.  

We believe embracing GPT-4o means staying ahead of the curve, ready to leverage AI for unparalleled growth and efficiency.


The introduction of GPT-4o by OpenAI marks a significant advancement in artificial intelligence technology, tailored to meet the complex demands of modern businesses. Unlike its predecessors, GPT-4o knocks it out of the park with its robust multimodal capabilities. It's a comprehensive solution designed to enhance various facets of business operations.  

Whether you're looking to streamline processes, boost productivity, or enhance customer satisfaction, GPT-4o offers a plethora of features that can be used to achieve these goals efficiently. Data Pilot is a reliable partner for implementing all artificial intelligence services.  

Embrace the future of business with GPT-4o and experience how AI can drive innovation and success in your operations. Connect with Data Pilot and schedule a free, personalized call right now!

By Wasila Rehman.

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