Homemade Method

What does the client do? 

Homemade Method is a health-tech startup, helping women in their 50s, 60s & 70s lose weight and lower high blood sugars, pressure, and cholesterol – via personalized diet and nutrition plans.  


Sub-optimal utilization of customer and web analytics in decision making. This led to noticeable gaps in the digital advertising, UI/UX strategy and user performance across traffic and revenue metrics. 


·        GTM tagging in Google Tag Manager for all types of tags, triggers, andvariables 

·        Cross domain linking for iframes and subdomains 

·        A/B testing and campaign optimization using Google Optimize 

·        GTM tracking using Google Analytics 4, Facebook pixel 

          o    Event-based funnel tracking 

          o    Channel attribution modelling 

          o    Browser and server-side tracking using conversion API 

          o    Monitoring events match quality and ensuring dataaccuracy 

·        Building a data pipeline for automated reporting 

·        Data visualization on Google Data Studio and Mode Analytics 

The Result: 

·        Data driven marketing spend decisions and better campaign planning 

·        Provision of multi-dimensional customer behavior insights 

·        High data accuracy 

·        Quick analysis via real-time data precision  

·        Pre-set formulas giving automated results for custom KPIs 

·        User-friendly reporting via interactive dashboards

To explore how we can help your business
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