Analytics & AI Powered Customer Experience - Data & AI Marketing Manager at Microsoft

This webinar features Tilila Moujahid from Microsoft. She emphasizes how data and AI can help companies enhance their customer experience by personalizing interactions, automating processes, and forecasting consumer behavior. To succeed, however, businesses must ensure they have high-quality data and match their efforts with their organizational goals.

Key Takeaways

  • Analytics and AI can help companies gather data and insights about their customers to create tailored experiences.  
  • Reliable insights come from relevant, accurate, and up-to-date data.
  • AI can automate tasks to improve efficiency and reduce costs for companies.
  • AI can predict future customer behavior and preferences and help businesses provide personalized recommendations that resonate with customers.  
  • Analytics can help companies identify areas for improvement.
  • AI and analytics initiatives tied with business objectives and strategies drive success.

Case Studies